Chris Dufey is an online personal trainer and fitness business coach. He is the founder and CEO of Coaches Cartel, a company that provides customers with proven strategies, methods, and step-by-step coaching for them to build their dream fitness business. Chris works with great coaches and trainers to build million-dollar fitness businesses that create impact, profit, and freedom.
Where did you grow up and what was your childhood like? Did you have any particular experiences/stories that shaped your adult life?
I grew up in Sydney, Australia.
Very gratefully I have parents who had me when they were 17. And the story I perceived was that we never had a lot of money as I grew up. However, I’m blessed that I learned to be an individual, and have to strive for what is true to me. And that I cannot be a victim and expect things to come to me.
What is something you wish you would’ve realized earlier in your life?
To enjoy the journey. To enjoy each moment. The good, the bad, the ugly. All of it.
What are bad recommendations you hear in your profession or area of expertise?
To go out and “be a self-made man”.
I believe in the notion of ‘apprenticeship’ and having mentors that guide you, and help become a north star for you to learn from.
If I had my time over again, I would search for mentorship and truly follow what was laid out in front of me. Knowing that I must think for myself, but also learn from the wisdom that has come before me.
Tell me about one of the darker periods you’ve experienced in life. How you came out of it and what you learned from it?
I had burnt out as a Personal Trainer in Sydney. My new wife and I had bought our second home, and she unexpectedly fell pregnant.
I had the opportunity to move to Dubai, knowing one other person in a city I had never been to before.
I sold my car, business, home and left my 6-month pregnant wife. Having 3 months to set up a new business in Dubai, and fly back to Sydney in time for my wife to give birth to our first child.
I slept on a couch for 3 months and worked non-stop. Thankfully to establish a business and be back for our daughter to come into this world.
However, then I soon had to fly back to Dubai to keep the business running and money coming in. This is was led me to quit being a Personal Trainer, and starting my first online business with the intention of creating financial and lifestyle freedom for my family.
What is one thing that you do that you feel has been the biggest contributor to your success so far?
Taking action quickly and learning.
I’ve broken a lot of things and made plenty of mistakes. But I’ve been able to learn from each step, to help take a more positive step forward.
These actions have only been taken quickly because I was learning from the people that had created the success that I wanted before me.
What is your morning routine?
Drink 1L of water with lemon juice and salt.
Meditate for 20min.
Write a Thank You Letter.
What habit or behavior that you have pursued for a few years has most improved your life?
Meditation, which is now a twice-a-day practice for me has helped me become grounded and strong through decision making. Staying level-headed and being able to accept the waves of emotions, thoughts, and distractions that come on a daily basis.
What are your strategies for being productive and using your time most efficiently?
Cutting out all distractions, and knowing that when I am working on a project or task. That is the only thing I am doing. I work in short sprints so that I can have the time to then be a dad, husband, friend, and time to take care of myself.
What book(s) have influenced your life the most? Why?
I know this is quite a wide variety of books, but I think the beauty has been how these and so many others have struck a cord to make me a better person. Literally shifting my perspective and how I show up in the world.
Do you have any quotes you live by or think of often?
There would be 3 that I come back to consistently. Helping me navigate myself as I continue to enjoy this journey.
“Write things worth reading—or—do things worth writing”
I, unfortunately, don’t know who I got this from. But it continues to point out that I should not fall to mediocrity, and it helps me look higher.
“A calm mind. A fit body. And a house full of love. These are things money can’t buy. But must be earned.” — Naval Ravikant
This quote helps me each day to stay true to what matters. This does not negate the importance of me wanting to have “business success”. But that it is only a slice of the pie.
“Who you are and what you do, speak so loudly I can’t hear what you say” — Ralph Waldo Emerson
This quote helps me focus that my actions are what matters.