Chris Meade is the Co-Founder and Chief Marketing Officer at CROSSNET, the world’s first four square volleyball game. He brings years of sales, photography, and web design experience to his company. Meade also previously worked as a sales director at Uber, where he helped UberEats launch in both Boston and Rhode Island.
Where did you grow up and what was your childhood like? Did you have any particular experiences/stories that shaped your adult life?
I grew up in a lower-middle-class family. My parents worked hard to make sure there was always food on the table and we had what we needed. But some years things got tough. We struggled to keep the lights and internet on. I was working when I was 16 to help pay the family bills. It was a complete team effort that helped boost my work ethic.
What is something you wish you would’ve realized earlier in your life?
There’s no amount of money that can really make you happy. Being in control of your life and your decisions is the ultimate freedom.
What are bad recommendations you hear in your profession or area of expertise?
“You can never do that.”
“It’s already been done.”
“Leave it to the experts”
Tell me about one of the darker periods you’ve experienced in life. How you came out of it and what you learned from it?
When we started CROSSNET we had a doomsday board. Every day we’d keep track of how much money we had left in our bank account and how much was remaining. If we got to 0 then we’d be out of cash and have to go back to our real jobs.
We hustled because of this, found ways to make money on Upwork and random places. Anything and everything to survive and get CROSSNET to be profitable. Eventually, as sales started to scale, we were able to pull from the company and start paying ourselves a humble salary.
What is one thing that you do that you feel has been the biggest contributor to your success so far?
Just go for it. Things are never going to be easy and there is no road map for creating a brand from scratch. Worst comes to worst, I knew I could always go back to a full-time, corporate job.
What is your morning routine?
I wake up every morning at 8 AM PST and hit the gym. During my wind-down, I’ll check emails and start communicating with my team. I will then have my breakfast and morning matcha and get after the days work. I’ll take a short break around 3 PM and then work until 6ish.
What habit or behavior that you have pursued for a few years has most improved your life?
What are your strategies for being productive and using your time most efficiently?
Put your cell phone on airplane mode. Limit how frequently you check your email and social during the day.
What book(s) have influenced your life the most? Why?
A great read about trimming your margins, cutting out the fat and waking up as a business owner.
Do you have any quotes you live by or think of often?
“Any day can be your best day.” – Me