Holly Williams is a hidden investing expert, author, and business owner. She is the founder of KeepMore.com, a company that is committed to education about how money really works, and in particular the benefits of real estate. Williams is the author of the book Hidden Investing.

Where did you grow up and what was your childhood like? Did you have any particular experiences/stories that shaped your adult life?

I grew up on Canoga Lane in Houston, went to Spring Woods High School and Texas Tech University. Some of those childhood neighbors and friends have been early investors in my real estate projects. I’m grateful for that. The older I get the more I realize what a special place Texas is. Even though I’ve lived in NYC for the past 30 years, I’ll always be a girl from Texas.

What is something you wish you would’ve realized earlier in your life?

Authentic is the most important thing that you can be to yourself and to others.

What are bad recommendations you hear in your profession or area of expertise?

Real estate always appreciates. NOPE.  If you ever hear the words ALWAYS or GUARANTEED….run away fast.

Tell me about one of the darker periods you’ve experienced in life. How you came out of it and what you learned from it?

This last year has been rough actually, but I’ve also had a book published, discovered privatized banking and gotten an insurance license so that I can help others, and closed on two multifamily deals. Just keep plugging, and focus on the good stuff.

What is one thing that you do that you feel has been the biggest contributor to your success so far?

Getting up when the alarm rings. You have to be in it to win it.

What is your morning routine?

7 am or so. Coffee and emails then hit the calendar and start knocking off things I need to do. If it’s not written down, things usually stop with coffee.☺

What habit or behavior that you have pursued for a few years has most improved your life? 

You are the product of the people you spend time with. Proximity is power. Hang around with people who have what you want.

What are your strategies for being productive and using your time most efficiently?

Prioritize, and don’t try to be perfect…just good. Most people don’t even do that!

What book(s) have influenced your life the most? Why?

New York, by Edward Rutherford.

History repeats itself, and it was fascinating to better understand that history through the lives of the families that lived it.

Do you have any quotes you live by or think of often?

“Nothing is ever as it seems.” (Not sure who) We never have the entire picture, and we need to always think critically before we act on information.