Jared Mitchell is the co-founder of SkinCarebyAlana – which is one of the largest online retailers of organic and all-natural skincare products. Jared is also the founder of BeefySites, which is focused on helping e-commerce founders scale up their businesses.

Where did you grow up and what was your childhood like? Did you have any experiences/stories that shaped your adult life?

I grew up all over the place. I was born in San Diego moved to Texas for a few years then moved back to San Clemente California, where I live now.

Then I moved to Lake Oswego Oregon for junior high and high school, then I came back down to Southern California and attended Biola University where I met my wife.

We both decided we wanted to live in San Clemente, and we have been here ever since, roughly 20 years.

I am thankful that I had a good childhood and upbringing, my parents are still married and are a great example to me. We were never rich, but we were also never poor, and we always had what we needed.

One experience that really helped shape my life was I participated in the collegiate sport of wrestling in junior high and high school. It’s one of the toughest sports you could participate in at the high school level.

The training is crazy, and even more so the mental game is incredibly tough. If you tend to be anxious like me, wrestling matches can be incredibly daunting. It’s something that I think really helped me prepare for being an entrepreneur and gave me the confidence and ability to talk in front of others and present as a speaker.

What is something you wish you would’ve realized earlier in your life?

One thing I wish I realized earlier in life was saying that my wife and I go by:

Two of the most important decisions you make in life are

who should you take advice from?
who should you spend time with?

The times in my life where I made bad decisions about those two things are the times where I fell behind.

What are bad recommendations you hear in your profession or area of expertise?

Being in the e-commerce space I hear bad recommendations all day long on social media.

It’s turned into a get rich quick scheme.

The worst current advice or mantra is that people can start their business in one day, start drop shipping, and be making $1 million a year in a short amount of time.

I’m sure this is possible, but so incredibly unlikely.

Tell me about one of the darker periods you’ve experienced in life. How you came out of it and what you learned from it?

So, my wife and I must deal with anxiety struggles. Owning a business, if the business is not doing well, it tends to make my anxiety go through the roof and I can’t sleep.

There was one time where the business was not doing well after the first Google algorithm update, partnered with the website migration that went south.

I thought I was going to lose the business and it was a dark tough time for me.

How I came out of it was kind of bizarre, but I just decided that I needed to go, sit at work, network, and learn.

I sat in my chair and did all these things until I figured out how I was going to make it out of the trouble I was in

What is one thing that you do that you feel has been the biggest contributor to your success so far?

So many answers to that question!

One advantage is that my wife and I work together. That can be challenging on a marriage, but it’s great because we can get a lot more work done than just one person.

We also bring valuable opinions and different viewpoints to meetings.

Another thing that I always try to do is in the quote above and that is if I’m willing to do the work or experiment with something that others are not willing to do, then I will be successful.

This has helped me stay in business throughout the years we have seen many competitors come and go

What is your morning routine?

I usually wake up around 6 AM and I go downstairs and make my coffee and I start setting up for my two boys to wake up and get ready in the morning.

My oldest boy is 11 and he has autism, so he needs a little extra help with everything.

So, I make breakfast for them and myself coffee help them get all their things ready we loading to my car and I’ll make it a point to drop off my boys off at their school every morning.

It’s very important to me to see my wife and kids in the morning and spend the time with them.

After that I usually go into work because morning tends to be my best time to get things done think clearly and be productive.

Then, (very important) I go workout at the gym in the middle of the day and that helps me stay focused for the second half of the day.

What habit or behavior that you have pursued for a few years has most improved your life?

I have it or behavior that I’ve pursued for a few years that has most improve my life is free diving.

It’s an amazing sport, and I learned how to hold my breath for four minutes underwater.

It gets in excellent shape, helps to conquer fears, and is a great hobby if you are an entrepreneur.

What are your strategies for being productive and using your time most efficiently?

My strategies for being productive and getting things done efficiently involve emphasizing internal over communication.

We use basecamp 3 in the office, so we don’t have to do that many in person meetings and we get things done quickly, and everyone is held accountable.

We set due dates that are reasonable, and we make sure things get done when they need to get done. Importantly, when I go home at night, I stop work in a spend time with my family.

What book(s) have influenced your life the most? Why?

Here is a list of books that have influence me the most in regard to leadership business and growth in marketing. They just come from years and years of trying to better myself and asking friends families and mentors what book I should read next.

Leadership/Business/Growth –

Think and Grow Rich by Napoleon Hill
7 Habits of Highly Effective Ministry by Mike Mazzalongo
How to Win Friends & Influence People by Dale Carnegie
The Four Agreements by Don Miguel Ruiz
The 7 Habits of Highly Effective People by Stephen Covey
The 4-Hour Workweek by Tim Ferriss
The E-Myth by Michael E. Gerber
The 10X Rule by Grant Cardone
The CEO Tightrope by Joel Trammell
The Compound Effect by Darren Hardy
Deep Work by Cal Newport
What They Don’t Teach You at Harvard Business School by Mark McCormack
Think Like a Monk by Jay Shetty
Barking Up the Wrong Tree by Eric Barker
Rise of Superman by Steven Kotler
The $100 Startup by Chris Guillebeau
The Lean Startup by Eric Ries
Zero to One
The Dip by Seth Godin
Get Out of Your Own Way by Mark Goulston and Philip Goldberg
Your Next Five Moves by Greg Dinkin and Patrick Bet-David
The Personal MBA by Josh Kaufman

Marketing –

Purple Cow by Seth Godin
This Is Marketing by Seth Godin
Indistractable by Nir Eyal
Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim
Building a Story Brand by Donald Miller
The Tipping Point by Malcolm Gladwell
Permission Marketing by Seth Godin
Tribes by Seth Godin
All Marketers Are Liars by Seth Godin
Growth Hacker Marketing by Ryan Holiday
Good Strategy Bad Strategy by Richard P. Rumelt
Obviously Awesome by April Dunford
Loonshots by Safi Bahcall

Do you have any quotes you live by or think of often?

As far as quotes go these are the three that I like the best right now:

“To be successful, you must be willing to do the things today others won’t do in order to have the things tomorrow others won’t have.” — Les Brown

“People don’t care how much you know until they know how much you care” ― Theodore Roosevelt

“If you don’t stand for something, you will fall for anything”