Josh Rossi specializes in commercial and advertising photography. He is Co-founder and owner of several companies such as the Merlyn Agency, Full Time Photographer LLC, and Josh Rossi Photography. Rossi has been named one of the top 200 digital artists worldwide by Lurzer’s Archive 2015 and has worked with prominent companies such as Adobe, Acura, Nickelodeon, and LG.
Where did you grow up and what was your childhood like? Did you have any particular experiences/stories that shaped your adult life?
I was born in Florence Italy. My dad always told me that I was an artist like Michelangelo because I was born there. He said it was in my blood. I grew up believing him and gravitated toward art. He also told me a story about 2 of his friends. One was rich and one was poor. The rich friend created bad art but went to the market to sell it every day. The poor artist created amazing art but barely anyone knew about it. This shaped my thought on business and art.
What is something you wish you would’ve realized earlier in your life?
I don’t need to prove myself to anyone. I just need to prove to myself that I can make things happen.
What are bad recommendations you hear in your profession or area of expertise?
Make good work and then people will come. Long-term success requires exposure and marketing not just creating a good product.
Tell me about one of the darker periods you’ve experienced in life. How you came out of it and what you learned from it?
I got a concussion and lost my memory. I forgot how to create art. I would look at the art I previously created and wondered who the artist was. I was surprised to find out it was me. I had a family and didn’t know how to provide. It actually turned into a huge success because that pushed me to create a more sustainable business.
What is one thing that you do that you feel has been the biggest contributor to your success so far?
I learned how to market my work and get myself exposed to the right people who could pay for my work.
What is your morning routine?
I wake up at 7 am and get all the quick menial tasks done for the morning like email. I then take a break at around 12 to work out and relax a bit before going back and finishing the bigger tasks.
I accomplish things that I wrote down the night before.
What habit or behavior that you have pursued for a few years has most improved your life?
Meditating on the meaning of life and the importance of what we do here. Opening my mind to not just the here and now but to the bigger picture. Why am I doing what I’m doing, who is affected by my work, what is the end goal for me, and what am I really trying to accomplish in the end?
What are your strategies for being productive and using your time most efficiently?
Writing down a list of what I need to do the next day. Writing the simplest and easiest things at the top. Checking the easy things off the list first gets me to feel accomplished. Then I can tackle the hard things after. It gets me to feel like I am moving in a forward direction every day.
What book(s) have influenced your life the most? Why?
The 22 Immutable Laws of Marketing. It has helped me to understand how to get a product to market and how to reframe an idea to get it to sell.
Do you have any quotes you live by or think of often?
Smooth seas don’t make skillful sailors