Julie Broad is the author of #1 Amazon Bestseller: More Than Cashflow and her newest book, The New Brand You. Julie is also an award-winning entrepreneur, a successful real estate investor and a popular speaker and workshop trainer.
What was your childhood like? Any particular experiences/stories that shaped your adult life?
I grew up in a house attached to a 20 room motel my parents owned and operated. They were always home. I also got to watch them work 24-7 – literally, my Dad would answer the doorbell at 2 in the morning to rent a room out.
I learned that I didn’t want a business that tied me to any one location or forced me to work crazy hours. I also learned that any problem can be solved with resourcefulness and hard work.
What advice would you give to your 20-year old self?
An MBA will teach you how to be a great employee not a great entrepreneur. Go find someone who is doing what you want to do, and pay to learn from them instead of spending two years getting a degree you won’t use. This advice was said to me as I applied to MBA schools across the country.
What are bad recommendations you hear in your profession or area of expertise?
Anyone can write a book and everyone should.
I think there are many people with great stories and experiences that should be shared however, if they aren’t willing to invest the time, energy and money into making it the best book possible, I don’t think they should write a book.
I’m a big fan of GREAT books. And, I love authors who work hard to create great books.
The people who are promoting writing a book in a weekend or helping people become Amazon Bestsellers before they have even written a book are making a bit of a mess of the self-publishing industry.
Tell me about one of the darker periods you’ve experienced in life. How you came out of it and what you learned from it?
I quit my job in 2008 to focus on building our real estate portfolio and starting a training and education company. I just couldn’t work so hard and feel so unappreciated anymore. When I announced I quit my job, my friends thought it was cool until I couldn’t afford to go for dinner or travel to their weddings or gatherings anymore.
A few friends stuck by me and were supportive; but most didn’t get it, tried to pressure me, and then stopped inviting me to social events and get-togethers.
Most of my family was supportive and believed we could make it work but my Grandpa Broad always asked me. “Why would you leave such a high paying job? You’re going to get another job, right?” Then darn near every time I talked to him until he passed away he’d ask me, “Did you make any money today?”
My new husband and I had to move in with my parents. We’d been living on my six-figure salary as my husband was a new mortgage broker (that wasn’t making any commissions in the wake of the 2008 real estate crisis!) so we had to make changes and sacrifices and redirect what cash we had toward the growth of our income.
It wasn’t like it was a month either. We lived with my parents for almost two years!
Very few people are willing to do what we did. It wasn’t just that we moved in with my mom and dad; we turned our home, complete with all our stuff, into a furnished rental. The market wasn’t good when we needed to make the change, so selling it wouldn’t have been a wise move.
All that said, quitting my job was the best decision I’ve ever made. It was also one of the hardest things I’ve ever done.
I know we can get through anything with the right network and mindset. If you’re willing to work, stretch yourself and try things that scare you, then you can create the life you want to live.
We picked up and moved to LA from Canada this year, with a brand new baby, and I launched a new business. I know we’ll succeed because we’ve tackled big changes like this before and found a way to succeed.
What is one thing that you do that you feel has been the biggest contributor to your success so far?
Persistence and being willing to get uncomfortable.
What is your morning routine?
I wake up somewhere between 5:15-5:45 when my baby wakes me up … then the next two hours are tending to him before I either go to the gym or get ready for work. There’s not much routine right now … with a baby in the house, he’s in charge.
What habit or behavior that you have pursued for a few years has most improved your life?
If I am not happy with something, I take action. The only person in my life I can control is me.
When you feel overwhelmed or unfocused, or have lost your focus temporarily, what do you do?
Have a nap, get a good workout in, get a massage and then talk it over with my husband if it’s still an issue. Almost always it is really just a sign I need a break.
What’s a book(s) that have influenced your life the most? Why?
Rich Dad Poor Dad by Robert T. Kiyosaki – even though it was like finding out Santa Claus isn’t real when I found out there isn’t a Rich Dad (it’s based on the teachings of Keith Cunningham), that book got me thinking about getting my money working for me, and started me into real estate in 2001.
Do you have any quotes you live by or think of often?
“The missing piece is always action.” – It’s my own quote … a take on Tony Horton’s P90x quote of ‘Just keep pressing play’.
Focus on the next most important thing you need to do. Go do it. Over time you’ll make massive progress and create massive success.