Kenny Sanders is a serial entrepreneur, professional BMX rider, and musician. He co-owns and operates multiple eCommerce stores within various niches and employs a heavy focus on branding, website design, social media advertising, and marketing, and problem-solving.

Where did you grow up and what was your childhood like? Did you have any particular experiences/stories that shaped your adult life?

I grew up in Ephraim, UT. It’s a small farm town in central Utah. I absolutely loved it and I believe it had a big impact on shaping my life. It made me much more relaxed and easygoing with life.

My friends and I would always build jumps and ramps for us to skateboard and ride our bikes on. I actually got to live my dream and became a professional BMX rider which consumed my life from 12 until about 28. I got to travel everywhere. After my BMX career started slowing down due to injuries, my entrepreneur side started to show. I guess I owe most of that to growing up in a small town, being disciplined and focused on my goals.

What is something you wish you would’ve realized earlier in your life?

I don’t have a lot of regrets but if I had to nail down one thing I wish I would have learned earlier would be to take more risks financially, learn about money like taxes, investments, stocks, etc.

What are bad recommendations you hear in your profession or area of expertise?

There are lots of bad advice out there from people claiming to be a mentor, charging kids for their course on e-commerce, but most of those “mentors” aren’t actually good at what they teach and make their income from selling a course which leads anyone who buys it down the wrong path. I’d say to anyone looking to buy any course or mentorship to deeply study that person and make sure that they are the real deal and will still connect with you after purchasing anything from them.

Tell me about one of the darker periods you’ve experienced in life. How you came out of it and what you learned from it?

I’d say the transition from being a professional BMX rider to having to figure out how to make a living. I’ve also had a few things in business go sour with people I’ve done business with. It’s definitely hard but time has a way of healing everything. Those moments of hard times has taught me a lot about life in general and has taught me to depend on myself rather than others.

What is one thing that you do that you feel has been the biggest contributor to your success so far?

I’d say being disciplined. BMX, and growing up in a small town has really helped me become focused on what I start and give it my all. I’ve also learned along the way to listen to my intuition and my gut feeling on new business ventures. If I have a bad feeling, I usually won’t give it my time.

What is your morning routine?

I naturally wake up around 5:45 am, I meditate a bit and think of all of the things I’m grateful for before I get out of bed. Once I’m out of bed I make coffee and turn on my computer to check the stock market. If certain stocks look good, I’ll jump in and make some money if all goes in my favor. Around 8:00 am, I shower and get ready for the day to focus on building my business. I usually take a break around 12:00 pm and go to the beach or golf driving range for a few hours to clear my mind. I really like to balance work and mental health. Mental health is one of the biggest things anyone can focus on. It also determines your success and overall happiness.

What habit or behavior that you have pursued for a few years has most improved your life?

I’d say mediation for sure. My mind is always running and I’ve had to learn how to calm it so I can think clearly. Mediation has 100% transformed my life in many ways. I meditate when I wake up and just before I go to bed.

What are your strategies for being productive and using your time most efficiently?

This is something a lot of people struggle with. I’d say, take a break around noon. Don’t think about work or anything work-related for at least an hour. If you do, you’re technically still working. I also use a very old-school method. I have an hourglass on my desk for when I can’t focus. I flip it and work until the sand runs out. I’ll take a 10-minute break after and flip it again.
I’ve also put my social media apps on the last page on my phone so they aren’t easily accessible.

Just doing that has cut my time in half that I usually spend on social media. Taking a long break from that and spending more time with yourself does a lot of good.

What book(s) have influenced your life the most? Why?

I’ve read a lot of books and listened to a lot of audiobooks through the years. I’d say my top two would be Think and Grow Rich by Napoleon Hill and The Complete Master Key System by Charles Haanel.

Do you have any quotes you live by or think of often?

My number one quote I live by would be, “Have intentions and not expectations”. That quote alone makes life much easier in business and personal life. Sometimes things don’t go as planned. Having intentions rather than expectations makes those moments go a lot smoother.