Luke Moulton is a digital marketing professional. He is the founder of LeadSync.me, a Facebook Ads tool for passing Facebook Leads into CRM’s and popular email marketing platforms. Moulton’s expertise lies in customer acquisition, e-commerce, search engine marketing, pay per click advertising, email marketing, analytics, mobile marketing and conversion rate optimization.

Where did you grow up and what was your childhood like? Did you have any particular experiences/stories that shaped your adult life?

I grew up in Melbourne, Australia, and was fortunate to attend a Grammar (private) school where my Dad was a teacher. I guess one of the most formative experiences was being diagnosed with Crohn’s disease at 13. It can be quite a painful and debilitating illness and as such forced me to be careful with my diet and take up meditation. What doesn’t kill you can indeed make you stronger.

What is something you wish you would’ve realized earlier in your life?

I was quite a shy and self-conscious child. I wish I’d realized that people really don’t pay as much mind to you as you think they do 😉 

What are bad recommendations you hear in your profession or area of expertise?

Recently: “You should start a podcast for your business”. Podcasts can be a great vehicle for promoting your business, but they are a labor of love, and these days the podcast mark place(s) are saturated. 

Tell me about one of the darker periods you’ve experienced in life. How you came out of it and what you learned from it?

Around 4 years ago, I went through a marriage breakdown and subsequent divorce. When my marriage broke down, I did not only lose my wife, but I lost daily access to the children I love and a home I cherished.

I was fortunate to find a Psychotherapist who helped me develop the mental frameworks to deal with the grief and the shame that comes with such massive loss and failure.

I like to think that I’ve learned to be a more positive and resilient person, and perhaps more forgiving of myself… but it’s a work in progress 😉  

What is one thing that you do that you feel has been the biggest contributor to your success so far?

That depends on one’s definition of success! If it means creating a lifestyle business that provides freedom from a typical 9 to 5 job, then the one thing I’ve done is to keep trying and not to be discouraged by failure. I’ve lost count of the number of online business ideas that I’ve tried that haven’t worked out. As my dear Dad would say, if at first, you don’t succeed, try, try again.

What is your morning routine?

I get up at or before 5 am – even without an alarm. More recently I’ve been trying to get back into the habit of 15-20 minutes of meditation first thing. Then I’ll have a coffee before heading out for a stand-up paddleboard session weather permitting, or a 1-hour walk. I usually try to start work by 7.30 am. 

What habit or behavior that you have pursued for a few years has most improved your life?

Regular exercise. It sounds so simple, but many people don’t make time or prioritize it. I have found that daily exercise is a massive benefit to my physical and, just as importantly, mental health. I also find that a long walk without distractions tends to promote ideas and creativity.

What are your strategies for being productive and using your time most efficiently?

I try to constantly ask myself: Is this a good use of my time? Is the work I’m doing going to lead to a better business. 

What book(s) have influenced your life the most? Why?

The two books that have influenced my professional life most would have to be The 4-Hour Work Week by Tim Ferriss and The Lean Startup by Eric Ries.

The Four Hour Work Week led me on a quest to create a business that not only provides income but freedom from exchanging time for money. It helped me believe that there was an alternative to working 9 to 5 (or 8 to 6 in most cases).

The Lean Startup by Eric Ries helped me understand the notion of creating a minimum viable product (MVP) to cost-effectively prove an online business model or app. That’s how I started LeadSync.

Do you have any quotes you live by or think of often?

“Those who mind don’t matter, and those who matter don’t mind.”