Mussayab Ehtesham (a.k.a. Moose) is an engineer, entrepreneur, and visionary behind DMOOSE. In 2017, while seeking his own wellness solutions, Mussayab realized that there just weren’t enough tools out there for the everyday athlete. Today, his innovation, DMOOSE, supports ordinary people worldwide in creating healthy, balanced lives.
Where did you grow up, and what was your childhood like? Did you have any particular experiences/stories that shaped your adult life?
I was born in Pakistan and did my bachelor’s there too in Mechanical Engineering. I belong to a middle-class family, so we always had to do everything on our own. My mom always made us clean, cook, do dishes, along with our homework from school. That was an important reason I turned out the way I did. My mom always pushed us to do everything, including painting, masonry, manual labor, fixing motors, electrical, bike tuning, etc. These skills have shaped the rest of my life, made me rely on myself, and gave me a lot more confidence.
What is something you wish you would’ve realized earlier in your life?
That everything in life is all about the mindset. Your mind is your limitation. To break barriers, you have to push your mind beyond limits. You have to discipline it and forge it into the person you want to be. In my late 20s, I realized that I wish I had someone to guide me earlier in my teens.
What are bad recommendations you hear in your profession or area of expertise?
Many gurus in e-commerce claim to make millions by the day and steer people into believing that they can also achieve this overnight. I know they have their hidden agenda behind it and want to sell courses and mentorship programs. Success doesn’t come overnight, and it requires a lot of perseverance and tenacity. You fail multiple times and then some more. I like this quote: “Success is going from failure to failure without the loss of motivation.” So I recommend people do their research and be prepared to do the hard work.
Tell me about one of the darker periods you’ve experienced in life. How did you come out of it, and what did you learn from it?
I was diagnosed with H Pylori in early 2017 and then later with IBS. I was stressed all the time and started having a lot of anxiety and depression because of this. I remember sometimes I would get pain in my stomach so bad that I would curl up like a ball and cry and ask God to take this pain away. I used to feel pain in one spot of my stomach and on the left and right sides of my colon all the time.
How I got out of it was that I started doing my research. I didn’t accept the fact that IBS is a lifelong condition and not treatable. I gave up on all western medicines after my research. I focused on the holistic approach focusing on my diet, including multivitamins, probiotics, digestive enzymes, and other home remedy tips. It took me almost two years to start seeing the result, but I read an article where Dr. Herman explained that you have to do it long to see the results. I didn’t give up and kept my focus entirely on this approach to see improvements. Now, I am glad to say that I have overcome this and continue to eat healthily and focus on my diet, etc., to make sure I don’t go down this path ever again.
What is one thing you do that you feel has been the biggest contributor to your success so far?
I plan my day every day before bed and reflect on that day at the end of the night. I plan my day down to the tee. This helps me focus on important things. My day usually doesn’t go as planned, but I still hit 80% of things. As a CEO, I constantly get bombarded with fires that I have to put down and emails to reply to urgently sometimes, but this still helps me stay on track and focus on my goals. I plan my week and month and not focus on only my career but also include things for body, spirit, family, finances, etc. I think it’s really important to live your life in a balanced way and not focus on only one thing. Because life is a marathon, not a race, you have to walk before starting running.
What is your morning routine?
I wake up at 7:00 am, and as soon as I wake up, I drink a full glass of water which I always had at the night table the night before. Drinking water helps build up my pressure, and I do my business. After that, I brush my teeth and then do a 7-10 minutes workout, including light stretching. I leave strength training and other activities for the end of the day when I have more time. After that, I take a shower, get dressed, and come to my work desk. I meditate for 5 minutes, read my affirmations, and then write down to plan my day (usually already drafted the night before). After that, I make my breakfast and coffee. Breakfast usually includes my version of oats with almonds and almond milk and three boiled eggs or some variations of eggs. I sit down and eat my breakfast while watching something on Youtube, like a motivational video or podcast. I start my first meeting with my team at 9:00 am. If I have any time before that, I usually reply to important emails or messages.
What habit or behavior that you have pursued for a few years has most improved your life?
Writing a journal. It helps to put your thoughts into perspective and lets you see clearly. Journaling in the morning and at night enables you to see how your day went.
It helps you reflect on the day and think about how to fix things or ways to improve. It also helps with your planning at the moment for tomorrow because it’s a reflection of what happened yesterday. I find it most helpful in terms of my spiritual well-being and mental health, and I would recommend anyone try this if they are interested in doing so.
What are your strategies for being productive and using your time most efficiently?
Two things. Delegate and elevate. Delegate the things that you are doing again and again. For example, find your hourly rate and determine if the task you will do is worth it with your hourly rate, or you can delegate it to someone else at a cheaper rate. My strategy is to learn new things, record tutorials, and teach them to my team. This way, I can focus entirely on growth projects and not get bogged down with small day-to-day tasks.
Put your phone to silent, and I don’t mean put it to vibrate. Put it to silent and put it away from you, especially when you are working. Your phone is a big distraction and doesn’t let you harness the true power of your brain. Your brain takes almost 20 minutes to go into a zone where your creativity comes out, and if you have a phone that rings all the time, you won’t get that. Also, stay away from social media as much as you can.
What book(s) have influenced your life the most? Why?
The School of Greatness by Lewis Howes was my first book for my entrepreneurial journey, and I loved it because it gave the recipe for success in a detailed step-by-step manner. I recommended it a lot because it describes the routine of other successful people.
Do you have any quotes you live by or think of often?
Yes, my favorite quote is: “If you are failing to plan, you are planning to fail.” Another similar version of the same quote by Abraham Lincoln is: “If I had six hours to chop down a tree, I would spend the first four hours sharpening my ax.” I live by this quote and plan everything in my life and business using it, ranging from my day to the following five-year goals. I think planning is essential, and you can solve a lot of things by focusing first on the task at hand. I learned this from my engineering days when I worked as a Project Manager for an automotive consulting firm.