Sabrina Zohar is the founder of Softwear, creator of sustainable and affordable basics that are 100% American made. With a background working for some of the top fashion and customer service companies, she has mastered an authentic and genuine relationship with clients, staff and everyone encountered. Zohar’s advice to aspiring entrepreneurs: Solve a problem and give a shit about what you’re doing and the customers you’re serving.

Where did you grow up​,​ and what was your childhood like? Did you have any particular experiences/stories that shaped your adult life?

I grew up in Boca Raton, Florida. My childhood was a bit unstable and anxiety-inducing. My mother was incredibly loving but focused on the entire family and missed the little things. My father was an entrepreneur and focused mainly on the business he was running.

When I was eight years old, I’ll never forget I went to my dad’s office. It felt like he had 400 people calling him, pulling him in different directions to either answer a question or help move things along. In the midst of all of the chaos, my dad was freaking out about toilet paper, and I remember asking him, why are you doing that? You run this company, and someone else could do that for you. He told me you’re never too good to do anything. It was extremely humbling and has stuck with me ever since. I thank that moment for the success of my company, Softwear, has received.

What is something you wish you would’ve realized earlier in your life?

I wish I realized a couple of things. The most important thing I learned is don’t take everything so personally. I’m much stronger than I think I am, and when I was able to shift my mindset, I realized that I could genuinely achieve anything I put my mind to.

What are bad recommendations you hear in your profession or area of expertise?

  • You need a lot of money to run a company. Money can make it easier, but that doesn’t always mean your business will succeed. There’s so much more that goes into it.
  • Another mistake is to jump into a business without fully thinking it through. Make sure your company solves a problem. Everyone wants to be a business owner, but before you start that business, make sure you have a plan. Think about it, be strategic, and then go for it. For example, I believe Softwear solves a problem. My clothing brand is ethical, sustainable, affordable, and extremely comfortable, solving many fashion industry issues we face today.

Tell me about one of the darker periods you’ve experienced in life. How you came out of it, and what you learned from it?

I will say I’ve had quite a few dark periods in my life, and occasionally, I still experience them, but I’m not afraid to admit that. I suffer from mental health issues such as depression and anxiety. I would say the darkest period in my life was my mother getting sick. My mom was diagnosed with six brain aneurysms and was given a 3-5% chance of survival. That was my rock bottom and I’d lost my sense of self. Having my mother, someone who has been by my side from the very beginning, possibly being taken away from me devastated me. Throughout that time, I struggled with what I wanted to do with my career. I could coward away at a time like this, but instead, I choose to take the bull by the horns and pour my entire self into what I love, which is now the brand you see before you, Softwear. We always have a choice, we can go down the rabbit hole, or we can use these moments to find enlightenment.

Even when I started Softwear, I experience times of doubt, times where I thought Softwear wasn’t going to be successful. When I first started this company, I went into business with my, at the time, boyfriend. When we broke it off, I had to buy out my partner, and at that moment, I believed Softwear wasn’t going to make it. Then I went back to what I’ve learned throughout this entire experience, what I had read about in my favorite inspirational books, that I am a lot stronger than I give myself credit for, and I will find a way. I did. I pivoted Softwear and took it one day at a time.

What is one thing that you do that you feel has been the biggest contributor to your success so far?

Staying humble and understanding that if I don’t push for my brand, believe in my brand, and stand up for my brand, no one else will. The attitude that you need to hire someone else to do it, isn’t always an option, especially with a small business. I’ll be honest, that isn’t always easy. Sometimes I cry, and that’s completely normal. It’s completely okay to feel those emotions, especially when you believe in yourself and your brand. I contribute my success to keeping the mentality of “if I don’t do it, who will?” This mentality has taught me so much and has helped me as well as Softwear grow to heights I didn’t think were possible.

What is your morning routine?

I like to keep my phone on the Down Time option, so I’m not bothered by it first thing in the morning. I typically wake up at 8 AM, and the first thing I do after taking the time to brush my teeth is to mediate. I do daily “I Am’ affirmations. I then make my favorite matcha superfood drink, Cha Cha matcha with Ancient Nutrition collagen, Laird Superfood Creamer, and Anima Mundi Happiness drops. After that, I take my dog for an hour walk. This gives me time to get my mind straight, I answer super quick emails, and take that time to get fresh air. Lastly, the second I get home, I do my daily workout.

What habit or behavior that you have pursued for a few years has most improved your life?

I shifted over my mindset, and I can genuinely say that it has improved my life. I realized by nature, I am a negative person because of the experiences I have endured. I had this mindset that everything is scarce, whether it be money, time, resources, or success. By shifting my mindset over to something more positive, I’ve been able to think in the way of abundance rather than scarcity.

What are your strategies for being productive and using your time most efficiently?

I make lists, and I mean lists for everything. It helps to keep me on track. There’s something about ticking off a box on your to-do list that is so satisfying and makes you feel accomplished. I also learned that sometimes you need to make sacrifices. I realized that you might not be able to go out with your friends or go on that date because you need to focus on what your business needs. In the long run, it has helped me build something successful.

What book(s) have influenced your life the most? Why?

The two books that have influenced my life the most are ​The Four Agreements: A Practical Guide to Personal Freedom ​by Don Miguel Ruiz and ​Single That: Dispelling The Top 10 Myths Of The Single Woman​ by Acamea Deadwiler. The Four Agreements takes all the issues we go through daily and simplifies them for us. This book shows us that we make situations a lot bigger than they actually are, and we make ourselves feel as if we’re the only ones going through these issues when in reality, many of us are struggling with the same problems. We all experience doubts within our careers, with money, growth, and so much more. The author, Don Miguel Ruiz, identifies some of these sources of unhappiness in life and proposes Four Agreements that can help improve the reader’s overall state of well-being. Making a pact with these agreements has dramatically impacted my choices and has changed my mindset for the better.

Single That is a dating book, but it also helps to shift your mindset and perspective. It changes the typical saying of “You’re single because you can’t find the one” to “It’s not because you can’t find the one, it’s because you’re selective and won’t settle for less than what you deserve.” It incorporates different perspectives and relationship situations that many of us can relate to. Single doesn’t mean broken, it doesn’t mean you’re lonely, and it doesn’t mean desperate. Reading this book by Acamea Deadwiler gave me a new perspective on dating and even my business and exposed me to many of these toxic myths we believe to this day. Single That empowered me in so many ways. It has eliminated my fears of being single one by one, and I have gained this new sense of confidence that I am incredibly grateful for.

Do you have any quotes you live by or think of often?

I live by so many. My sister always says, “Remember to put one foot in front of the other,” and my mom says, “It’s for now.” They both compliment each other very well. It’s important to remember that nothing lasts forever and even the worst days end.