Tim King is the owner of Red Goat Marketing, a digital marketing company that specializes in marketing for the Automotive Aftermarket world. He is also a best-selling author on Amazon of the book The Evolution of Marketing, a culmination of years of hard work and experience put onto paper. Tim’s passion is to grow companies and their brand.

Where did you grow up and what was your childhood like? Did you have any particular experiences/stories that shaped your adult life?

I was born and raised in Southern California. I grew up with a brother and two loving parents, all in all, a pretty standard childhood. I always hated school and never wanted to go. Never thought I’d go to college. My Dad’s old boss, a Civil Engineer sat me down one day for a few hours and explained how I needed to go to school, and shot down every single excuse I had. That convinced me to go, but I wanted to be an Architect. Halfway through I had a really close friend of mine pass away from cancer. That’s when I re-evaluated my life and school and took a hard left into Business and Marketing and fell in love with it.

What is something you wish you would’ve realized earlier in your life?

Stop chasing the almighty dollar. It’s important and a necessity for sure, but I wish I would have learned to be happy with where I was at. I have constantly pushed myself to get to the next level in life and now looking back that wasn’t always the best choice but at the same time, I wouldn’t change anything.

What are bad recommendations you hear in your profession or area of expertise?

Biggest pet peeve in Marketing is “My wife/husband/son/kid down the road handles that.” People think Marketing is a simple concept and in theory it is, but to properly execute it and have a good return on that investment takes a true professional.

Tell me about one of the darker periods you’ve experienced in life. How you came out of it and what you learned from it?

I’ve had a few spouts of dark times. Where things just weren’t going right and I wasn’t happy. Even when things were right, just a feeling of being lost in life. What I came to realize is that I was pushing myself too hard on the wrong goals. I had to self-center and refocus on the bigger more important things. For example, a few years ago I had reached almost every goal; big house, cars, family, etc. Etc. I wasn’t happy though. After a lot of looking at myself, I realized my wife and kids are the most important things. I’d rather make pennies and be at home all the time with them than make millions and never see them. What are my kids going to remember – me being home all the time for them or a beachfront house once a year?

What is one thing that you do that you feel has been the biggest contributor to your success so far?

Relationships. I’ve spent years building relationships with people and companies in my industry. They know who I am, what I do, and what I can do for them. I usually don’t go out hunting for work, it usually finds me as my relationship and reputation follow me.

What is your morning routine?

I’m not a morning person, but at the same time, I prefer to get up early and get things done and not procrastinate. Whether or not my kids are in school determines what time I get up. In reality, my mornings are all over the place but there are a few things that are consistent: I wake up and lay in bed checking emails. Then I shower followed by a big cup of black, decaf coffee. No caffeine for me.

What habit or behavior that you have pursued for a few years has most improved your life?

Focusing on me and my family, while putting them above everything else. If I’m not happy, then they aren’t happy. Life is so incredibly short, I want to live and experience it. My kids are only young once so I want to be the best Dad I can be.

What are your strategies for being productive and using your time most efficiently?

I work all sorts of weird times and hours. I just work around things and am super flexible. As an entrepreneur and working from home, things are constantly changing. I put everything in my calendar so I know what’s coming, but move things around to get everything finished early.

What book(s) have influenced your life the most? Why?

I’ve read a lot of books in my life, I’m an avid reader. There are a few that come to mind such as The Richest Man In Babylon by George Samuel Clason that guides my personal finances, and Extreme Ownership by Jocko Willink and Leif Babin that helps guide my business practices.

Do you have any quotes you live by or think of often?

“Nothing ever came from a life that was a simple one” by Flogging Molly is one that I recite whenever I feel complacent in life. We all fear change and that quote remind me that change is inventible, I need to embrace it in order to grow both financially and emotionally.