Trevor McGregor is a Master Platinum Coach and business strategist, real-estate investor, and professional speaker. He is the Founder of Trevor McGregor International. As a High-Performance Coach and Business Strategist, Trevor empowers individuals, entrepreneurs, business owners, and real estate investors around the world to achieve their outcomes and live a life of passion and fulfillment.

Where did you grow up and what was your childhood like? Did you have any particular experiences/stories that shaped your adult life?

Great up in Alberta, Canada, and was shaped by the fact that 80% of my family, aunts, uncles, friends parents, had a regular job, whereas 20% of them were entrepreneurs. This fascinated me and I always had that in the back of my mind growing up.

What is something you wish you would’ve realized earlier in your life?

That life is going to hand us ups and downs, that there are reasons for every season, that the law of polarity says, that you can have good, without some bad. As such, it’s to really realize that there is no failure, only feedback and as people, especially in today’s world, we get a LOT of feedback!

What are bad recommendations you hear in your profession or area of expertise?

That hiring a Coach is a great decision. I say this because I’ve learned over the years, that all Coaches are not created equal. That you should look for one that specializes in what you’re trying to do or they’ve been through their own unique journey with the subject matter.

Tell me about one of the darker periods you’ve experienced in life. How you came out of it and what you learned from it?

In 1999, I invested a lot of money (well into 6-figures) into a business and for the first year and a half, it went great. Then around the time that 911 happened, it wasn’t going well, we were growing way too fast, we imploded and I lost ALL of that money.

What I learned from it, was several things:

-Be careful of shiny object syndrome.

-There is no easy path to getting rich.

-If you don’t have control over decision-making (other partners did), it does not give you an advantage.

-That sometimes, when things don’t work out, it’s because the Universe had a bigger plan for you.

What is one thing that you do that you feel has been the biggest contributor to your success so far?

Investing in Personal Development, hiring Coaches, being a part of amazing Mastermind Groups, reading, listening to podcasts, and traveling the world.

What is your morning routine?

I get up every morning, 7 days a week at 4:44 am. This includes weekends.

I start out with a Gratitude Practice while still in bed, then move to my meditation chair for 30 minutes. From there, it’s about 20 minutes of cardio and weights and then, I’ll watch something inspirational on Youtube or listen to a Podcast, etc.

From there, I’m ready to rock and roll, all day long!

What habits have you improved?

The habit that I’ve improved is really looking at problems through a totally different lens. I used to think that problems were bad, and now I review them, as “Every Problem is a Problem of Perspective” and I see them as a Challenge or something that is going to help me to build incredible muscle, by coming up with solutions or options to move forward.

What are your strategies for being productive and using your time most efficiently?

I use my Productivity Pyramid, which separates things into: No or Low Value, Low Dollar Value, High Dollar Value, and High Lifetime Value. It’s from here that I really take care of my “High Income / High Impact Activities” and get way more done, and outsource the less important things to other people.

What book(s) have influenced your life the most? Why?

Think and Grow Rich – Napoleon Hill

Having It All – John Assaraf

Outwitting the Devil – Napoleon Hill

Rich Dad / Poor Dad – Robert Kiyosaki

Personal Power – Tony Robbins

All of these books get you to see and think differently than the masses do. They are all geared towards taking control of your decisions, instead of conforming or letting anyone else choose for you. I highly recommend all of them.

Do you have any quotes you live by or think of often?

Where Focus Goes, Energy Flows. – Tony Robbins

Decide to Be Defined By a Vision of the Future, Instead of the Familiar Past. – Dr. Joe Dispenza.