Mark Kantrowitz is a financial aid expert, publisher, and author. He is the Owner and President of Cerebly, Inc., a company that provides consulting services for web page design, student financial aid, Artificial Intelligence, Common Lisp, PERL, mathematics, and other technical fields. Mark has written a number of financial aid books including his latest, How to Appeal for More College Financial Aid.
Mike Shatzkin is a publishing consultant and climate change activist. He has been in the book publishing industry for more than 50 years working as a supply chain expert, digital change leader, strategic consultant, and author of nearly a dozen books. Shatzkin is the CEO and founder of The Idea Logical Company, a digital book publishing agency that provides strategic thought leadership to book and journal publishers and to their trading partners.