Dayna Steele is a rock star speaker, best-selling author, and Texas rock radio Hall of Famer. She is also a successful entrepreneur, media strategist, nationally recognized radio and TV personality, and the author of the best-selling business book Rock to the Top: It Now Goes to Eleven – What You Can Learn About Success from the World’s Greatest Rock Stars and creator of the 101 Ways to Rock book series. Steele’s #RockStarPrinciples and true stories entertain the audience and give them memorable lessons for individual and company success.

Where did you grow up and what was your childhood like? Did you have any particular experiences/stories that shaped your adult life?

I was born into the right place at the right time, and I know that, for some reason, I always have and have always tried to give back and help others who are not so fortunate. I get my love of business from my dad who was a dreamer and an entrepreneur. I get my love of people and taking care of them from my mom who never met a stranger. I’ve always said I got the best of both of them.

What is something you wish you would’ve realized earlier in your life?

Quit worrying about what other people think. Be kind and do good. Bonus – no one really cares what your hair looks like. I’ve learned that during the pandemic. ☺

What are bad recommendations you hear in your profession or area of expertise?

Handwritten notes are old-fashioned and no longer effective.

Tell me about one of the darker periods you’ve experienced in life. How you came out of it and what you learned from it?

Losing my job in radio at 36 – it is all I had ever done since I was 17. I look back now and say it’s the best thing that ever happened to me – I was kicked out of the nest and learned to fly.

What is one thing that you do that you feel has been the biggest contributor to your success so far?

See the above question. I learned that failure is not the end but rather the beginning.

What is your morning routine?

I get up without an alarm usually around 5 am, I love the sunrise no matter where we are in the world. That’s my quiet time alone. I read the news and review social media for about two hours. That sets my priorities for the day. Then I walk the dogs, bring them back, and finish my walk until I have done 3 miles, stopping along the way to stretch, do sit-ups, pushups, etc. Once I get all that done, I’m ready for anything!

What habit or behavior that you have pursued for a few years has most improved your life?

Walking and meditating. And, you can do those two things anywhere and anytime.

What are your strategies for being productive and using your time most efficiently?

I am very organized and divide to-dos by day/subject. Mondays: I focus on speaking, Tuesdays: my upcoming play “The Woman in the Mirror,” Wednesdays: my books, Thursdays: our real estate and Broadway investments, and Fridays are for personal finances, family things that need to be done, etc. I try to keep my weekends as free as possible to enjoy life. Unless something is truly time-sensitive, it gets filed into folders, etc. for the appropriate day. There will always be last-minute distractions and running from one thing to another, when you do that, less gets done. And, nothing gets done well when you are scattered.

What book(s) have influenced your life the most? Why?

Dale Carnegie’s How to Win Friends and Influence People – because these principles never go out of style. My Rock Star Principles of Success are merely an extension of these same principles:

  • Find out what people are passionate about and feed that passion
  • Add to your network daily, no one succeeds alone
  • Stay informed, you’ll recognize opportunity if you keep up with current events
  • Say thank you, often. Again, no one succeeds alone.

Do you have any quotes you live by or think of often?

Mine. “The more you do to help someone else succeed, the more you will succeed.”